Looking round properties that wont sell, or talking to the owners of such properties, we are often informed: "We just need the right type of viewers. This house is ideal for (insert particular type of buyer eg a couple commuting into London who want an upmarket property) but the estate agent keeps sending us the wrong type of person".
We believe that it is highly risky to decide who the buyer of your property is going to be - possibly a clone of yourself ie people you believe have good taste - and to prepare it to appeal to that type of buyer only. Cutting edge designer or Japanese minimalism may in their way be as off-putting to genuine buyers as an outdated kitchen.
The best solution is to present your property to appeal to the maximum number and type of viewers. They should be able to project their own lifestyles and aspirations onto your property. It does not matter if you think this is tasteless, the intention is that it is not going to be your property for much longer. Around 90% of viewers can only visualise the property as you have presented it, so do not put them off.
The outside space is important in forming that opinion. Even if your property is beautifully presented inside, you have to persuade viewers to make an appointment and cross the threshold. Make the most of kerb appeal.
Any one who comes to view your property is a potential buyer. Make sure they see the benefits of living there.
A property presentation company specialises in this type of work, saving you money by making the biggest difference at the lowest cost.
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